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Media Screens and Media Facades in the Space of Russian Cities: Problems of Integration into the Urban Environment L&E, Vol. 29, No. 4, 2021

Light & Engineering 29 (4)

Volume 29
Date of publication 08/20/2021
Pages 32–38

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Media Screens and Media Facades in the Space of Russian Cities: Problems of Integration into the Urban Environment L&E, Vol. 29, No. 4, 2021
Articles authors:
Galina A. Ptichnikova, Kira K. Kartashova

Galina A. Ptichnikova, Dr. in Architecture, Professor, correspondent member of RAACS, Chief Researcher of Department of Theory of Architecture, Branch of the Federal State Budget Institution “Central Scientific-Research and Project Institute of the Construction Ministry of Russia” Scientific Research Institute of the Theory and History of Architecture and Urban Planning, Professor at the Department of Urban Studies and Theory of Architecture, Volgograd State Technical University (parttime)

Kira K. Kartashova, Doctor of Architecture, Professor. She is the Honoured Architect of the Russian Federation, Honorary Member of the RAASN, and member of the Union of Architects of the Russian Federation. At present, she is the Professor of the Department of Urban Planning of the Moscow Architectural Institute (State Academy). She was awarded with diplomas and certificates of honour of the RAASN, the SA of the Russian Federation and the Moscow Architectural Institute for her active work, scientific research and publications

Abstract:
The paper presents the results of the study of architectural media objects as a new phenomenon in the urban environment. The relevance of the study is associated with an ever-increasing number of both media architecture objects in a modern city, and the emerging problems of their integration into the current context from the point of view of architecture and socio-cultural values of society. Based on the analysis of media facades and media screens both in Moscow and St. Petersburg, and in a number of large Russian cities, their characteristics were determined, which made it possible to propose a classification by size and functional content. As a result, a classification by size and functional content was developed. The authors identified the problems of integrating media objects in the urban space and the main methods of urban planning placement of media screens and media facades.
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